Comvita Wellness Lab
Comvita wanted to shift from an export brand to a direct to consumer lifestyle brand, spearheading cementing their premium wellness positioning globally.
We immersed ourselves in their 50 year old brand and stories and identified a need to connect customers more deeply to the science behind their health products through the power of taste.
We created a wellness lab concept store which was a multisensory physical and digital tribute to bees and nature. 50% of the store was dedicated to a 180 degree immersive theatre to educate customers on the product and brand.
From concept to launch was less that 6 months in amongst the Covid pandemic. The store was become a beacon for international tourists and a showcase piece for the brand globally. The store was officially opened by the then Prime Minister Jacinda Ardern.
“Danielle and her team added incredible value to Comvita through her creative thinking and ability to deliver projects. She raised the bar on what was possible creatively and technically across the consumer experience realm and constantly delivered on her creative vision” — Comvita Head of Global Marketing
Professionals used in Comvita Wellness Lab
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About the
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Blur the lines is an award winning design studio delivering full service interior design for commercial and residential clients.
Led by experienced Australasian Interior Designer and Creative Director, Danielle Barclay, Blur the Lines work is innovative, bold and contemporary.
Danielle is both creatively minded and commercially driven. Her work tells a story and blurs the lines between function and feeling.
From homes to hotels, retail to installations, Blur the Lines creates inspiring spaces and experiences that you can step into, feel and remember.
- Year founded2000
- ArchiPro Member since2025
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