First Principles Architects

New Zealand photographer/videographer based in Mount Maunganui, New Zealand.

I craft and capture for the architect, builder, interior designer, hotel and resort owner, landscaper... and any business who feels drawn to my style of work, and needs media for their campaign or online presence.

Camera in hand or not, seeking light is an obsession of mine. I'm drawn to finding beauty, clarity, connection and form. Capturing a story of unique visuals that are impactful and create a sense of wonder.

At the age of 14, I started in the photo lab - printing in the days of film. Eight years in labs, seeing the emergence of the digital revolution. My professional photography career began in London in 2002 shooting homes for a marketing firm as Head Photographer for a team of up to 10 photographers - responsible for their creative performance and looking after high profile clients.

Since establishing back home in NZ in 2006, my work ethic is to constantly refine my craft, push creative boundaries and offer clients a positive, professional experience. I wear many hats - still camera, motion camera, time lapse, drone, creative director, producer (pre and post production), sound… all those jobs that large projects entail. I've learned my boundaries, and call in other creatives from my network when needed. My calm manner and level head has proved worthy in times of pressure over the last 23 years working the camera.

I enjoy collaboration with clients and creatives, and just as comfortable exploring my own creative initiatives - as is most the case. Always aiming to deliver above and beyond.

On a personal level, I enjoy whanau (family) time, climbing mountains (especially my local mountain Mauao), kayaking, diving/snorkelling and reformer pilates. I'm a cider brewer and fermented bread baker (rewana). With a history of travel - diving the Red Sea in Egypt, swimming with Great Whites, body-boarding the Zambezi River Rapids, and hanging out of helicopters, I love adventure and always up for a challenge!

If you’re after stills and/or motion for your project, get in touch to see how we can work together to create some inspiring content.