Five Guys Southbank.
ArchiPro Project Summary - Five Guys, Southbank: A vibrant 307sqm quick service restaurant designed for a family-run burger and fries joint, completed in 2022, showcasing collaboration with Seagrass Boutique Hospitality Group and a dedicated team of skilled contractors.
- Title:
- Five Guys, Southbank, Victoria
- Interior Designer:
- COOOP
- Category:
- Commercial/
- Hospitality
- Completed:
- 2022
- Client:
- Five Guys Int and Seagrass Boutique Hospitality Group
- Photographers:
- Seagrass Boutique Hospitality Group
During the 1980s and 1990s, the Murrells perfected their simple concept. Five Guys became “the place” to get a fresh, juicy burger with all the toppings you could stuff between two fresh-baked buns. Two more brothers joined the team and as the family grew, so did the business. Early in 2003, Jerry and Janie, together with the “Five Guys”, began offering franchise opportunities. In just under 18 months, more than 300 units had been sold.
Now, decades after Five Guys first opened and redefined the burger landscape, it lands in Australia. But don’t expect anything too flashy inside – that’s all part of the appeal. “From the beginning, we wanted our customers to know that we put all our money into the food. That’s why the décor is so simple; only red and white tiles. We don’t spend money on décor, or guys in chicken suits,” Chad Murrell said.
Chad Murrell said “From the beginning, we wanted our customers to know that we put all our money into the food. That’s why the décor is so simple; only red and white tiles. We don’t spend money on décor, or guys in chicken suits. We’ll go overboard on food. “By maintaining a simple ethos, coupled with highest quality ingredients, we continue to follow through on the vision since 1986.”
What started as a family run burgers and fries restaurant in 1986 is now a global franchise with sites across North America, Europe, the Middle East and Asia. The Murrell brothers who founded the business has a no freezer, no microwave policy – all burgers and fries are made fresh every day.Lean mean patties are made every day on site, while the bread is baked fresh five days a week in a locally contracted bakery.
Robby Andronikos, brand manager of Five Guys Australia, said “It’s been an incredibly fun journey to bring the Five Guys opening to this point. A massive team effort from Five Guys, Seagrass BHG and the multiple Australian producers and businesses working in partnership to launch this brand with the exacting standards required. “I’m excited to finally be able to open the doors to our first store in Melbourne with many more Australian restaurants on the horizon already planned.”
The First FIVE GUYS concept images of the Melbourne Restaurant.
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