Showcasing the diverse entries of Masterbuilders Waikato in the 2014 New Zealand Master Builders regional competition, highlighting new builds and renovations across varying budgets with a focus on polished imagery for promotional use.
Masterbuilders Waikato, had more than 50 entries into the 2014 New Zealand Master Builders regional competition. Each entry required a portfolio of images to showcase the projects for promotional materials, and judging support packages. From new builds to renovations, from the Coromandel to the West coast of the Waikato, from $500,000 budgets to 2 million + budget
Each entry had limited availability and various situations from just finished to lived it. This meant running with a light kit, two flashes and stands and using available to create a natural look but with clean light to give that polished look. A set of twenty images, a mix of internal and external shots showing the highlights and the details of each build.
Master builders used the images in several ways, from prints for display, website publication, and each competitor used them for their own promotion. Feedback from Master Builders Waikato was great, the images where exactly what they needed and delighted with the service. I certainly enjoyed the project.
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