Subtype | Westfield Newmarket

By Fitout Solutions

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Subtype Newmarket designed by Melbourne creative studio, Noise Noise Noise opened for trade on 27th June 2020 in Auckland, New Zealand. 

The connection between the real and the virtual is explored, as the physical space takes on a digitally inspired sheen. Maintaining the visibility of the existing built environment in the finished design, Noise Noise Noise layers in their signature juxtaposition of materiality via colour, reflectivity, transparency and form. 

The use of striking tonal blue across the interior landscape is a nod to its New Zealand location in the ‘City of Sails’ embodying Auckland’s iconic harbour scenography as a conceptual reference. The futuristic tech-glam aesthetic combines physical tactility and details that will make an impact online, encouraging customers to snap and share imagery of the store interior. 

From the shopfront, digital aesthetics have been explored - the interior stands out as much on-screen as it does in person. Central to the space, otherworldly and ambient visuals spill across 5m wide seamless LED screens, effortlessly evolving in terms of colour and exploration of form. Embracing the concept of Auckland's Harbour, the scenes loop from water to sand and floating jellyfish that hypnotically move with the customers. 

The sneaker gallery is linear and grid-like in its form, its evenly spaced shelving and rhythmic spatial composition offers a sense of order to the space. Central to the gallery, 40mm thick marble has been hand chiselled into oversized shards that act as a display plinth yet feature as an artwork in its own right. Round steel tubes and blue reflective steel fins support the layered marble structure and the display plinth sits in contrast to the orderly grid of the sneaker display walls. 

A water ripple inspired warped checkerboard digital print is used across the interior, and appears in multiple iterations giving fluid movement and softness. Fitting rooms are clad across all surfaces with the print and their angular interior shifts perspectives, providing the perfect backdrop to customers. A tonal blue hand-tufted wool rug sits central to the store, the checkerboard warp creating a hypnotic effect, whilst overhead at the rear of the store curtains and drama and drape behind lower height walls. 

Reflective blue steel walls are facetted to alter perspectives, mirror panelling creates optical illusions as the physical design takes on an exquisite digital sheen. Lighting is installed to create an overhead tunnel through the centre of the space, that extends even further through the lens of the mirror surrounding it, the soft glow offering a sense of connection between the screen and the store. 

Sculptural fixturing is custom designed and strategically placed - the forms almost ingenious in approach - hexagon prisms, rectangular plinths, cylindrical stools simple in execution yet clad in rubber, stacked tiles, seamless glass, woven mesh or steel. A low-line ‘sandpit’ acts as a plinth for mannequins in the apparel space and is topped with bold blue tonal sand to once again reinforce the City of Sails location. The counter is clad in custom digitally tinted ombre blue acrylic, its icy blue interior is afuturistic representation of a water scene from above. The key is thecontrast in materiality and form that is unexpected and unique to the Subtype brand.

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Subtype | Westfield Newmarket
Subtype | Westfield Newmarket
Subtype | Westfield Newmarket
Subtype | Westfield Newmarket
Subtype | Westfield Newmarket
Subtype | Westfield Newmarket
Subtype | Westfield Newmarket
Subtype | Westfield Newmarket

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Subtype | Westfield Newmarket

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Fitout Solutions has been formed to create seamless construction from acquisitions to opening your new space. Our experienced project managers deliver on simple principles of clear communication and providing our customers with a hands-on personable touch.

Our project managers have a wide range of experience both in New Zealand, and overseas, including Australia and the United Kingdom, which has exposed them to areas within the industry that are unique and challenging. Between our experienced project managers,  they have project managed over 500 fitouts developing strong knowledge in all elements required to deliver your project.

Fitout Solutions specialise in the following fields in the construction market:

  • Retail & Beauty
  • Hospitality
  • Offices
  • Medical
  • Dental
  • Veterinarian Clinics

Our reach is nationwide with a large established contractor base meaning we can deliver the same high-level service throughout New Zealand. We work closely with a large range of architects and designers that strive to create unique detailed spaces. Fitout Solutions can connect new clients with designers or provide clients with the option of end to end design and build.

At Fitout Solutions, we believe the most successful projects start with early engagement and clear scope. The early interaction between client and contractor will help define scope, programme and preliminary budget which reduces the requirements of value engineering at later stages of a project. Our team will follow the detail from design to reality creating the space you and your customer will love.