Royal Massage | Westfield Newmarket
By Fitout Solutions
Project Team: Brett Pritchard | Designed by RCG | Completed August 2020
We were tasked with creating a refined and contemporary mall-massage experience that elevates an existing client-provided brand through spatial design. Our client wanted to create a space that is focused on forms, not graphics and messaging, where materials are celebrated. Creating an intimate entry experience that acts as a concierge without others being disturbed was key in the design of this project.
The sheer volume of massage rooms had the ability to dominate the design, so we started by planning the space to strongly separate the functions. By succinctly creating a concierge space, a waiting space, a foot treatment space and massage treatment spaces, it allowed us to focus on the needs of each area and design to this.
The client’s existing brand was dominated by conflicting graphic material. We stripped these layers back and focused on the brand-marque, ‘Royal’. We refined the logo and created a supporting palette of materials that was focused on texture and form. EG, French-washed royal blue paint, hand-glazed tiles, coloured grout, reeded glass, half-round piping, brass accents and dried flowers.
To hide columns and create a more intimate entry experience, we created a tall entry archway that curves into the shop and is then framed by a deep brass portal. This is reflected across the shopfront and mirrored as a window option. This repetition is simple and keeps the focus on the materials and forms.
Professionals used in
Royal Massage | Westfield Newmarket
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Fitout Solutions has been formed to create seamless construction from acquisitions to opening your new space. Our experienced project managers deliver on simple principles of clear communication and providing our customers with a hands-on personable touch.
Our project managers have a wide range of experience both in New Zealand, and overseas, including Australia and the United Kingdom, which has exposed them to areas within the industry that are unique and challenging. Between our experienced project managers, they have project managed over 500 fitouts developing strong knowledge in all elements required to deliver your project.
Fitout Solutions specialise in the following fields in the construction market:
- Retail & Beauty
- Hospitality
- Offices
- Medical
- Dental
- Veterinarian Clinics
Our reach is nationwide with a large established contractor base meaning we can deliver the same high-level service throughout New Zealand. We work closely with a large range of architects and designers that strive to create unique detailed spaces. Fitout Solutions can connect new clients with designers or provide clients with the option of end to end design and build.
At Fitout Solutions, we believe the most successful projects start with early engagement and clear scope. The early interaction between client and contractor will help define scope, programme and preliminary budget which reduces the requirements of value engineering at later stages of a project. Our team will follow the detail from design to reality creating the space you and your customer will love.
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