Retail Fixtures

What Is A Retail Fixture Exactly?

In New Zealand, a retail fixture is anything that displays or houses merchandise within the store. Brands with a high visual product must devise a strategy that heavily emphasizes retail fixtures as the first point of contact between the shopper and the product. 

Brands that deal in the retail industry in New Zealand will often use retail fixtures, and a visual merchandiser is typically the one to plan and apply retail displays. Also, they're responsible for each shelf in the store and ensure they maintain their appearance after some time. 

Importance Of Customer Flow In The Retail Store's Layout 

Knowing what customer flow means and how greatly it can affect retail store sales is paramount for every merchant in New Zealand  before they jump into store design. 

Customer flow helps vendors understand consumers' actual path and behavior in their retail shops, such as visited areas, dwell time, traffic, and loyalty.  

Retailers can track a shops' customer flow easily using the following ways:

• Observe the people that visit the store
• Analyze the buying data
• If the store has a camera, review the time-lapse video

It's important to know customer flow so that vendors can see a pattern: Shop areas often visited or not, the number of customers, and the overall consumer behaviour.

Understanding customer's shopping behaviour in New Zealand will help make a visual selling plan or a layout that does wonders. By reviewing which store areas need improvement and which are doing remarkably well, retailers can find whether the shop design decreases their sales or increases profits. With the right retail store idea, consumers will flow increasingly, and sales will go up. 

Additionally, with the help of customer flow analysis, if retailers find out that several areas of the store aren't attracting any traffic and stocks aren't moving. It's best to reevaluate the entire store layout and design to enhance customer flow. 

Common Retail Display Ideas 

In New Zealand, the market is full of unique retail store fixtures that can display products to increase sales. For example, merchandise can be displayed even after the store is closed with intriguing roller grills and shutters that come in different designs and colours to meet one's needs. 

Moreover, having informative yet interesting graphics and signage in the store to convey information to the audience is also a helpful way to gain attraction.   

Nevertheless, here are the most widely used retail store fixtures to display products in New Zealand.

Slatwall Merchandiser

Merchandisers and Gondolas made of slat-board bring a unique, attractive look to retail shops. These store displays should be employed with metal Slatwall shelves or hooks. 

Get a paint-grade Slatwall to paint a customised colour for greater store appeal. This way, retailers can provide customers with a remarkable visual display. Slatwall displays come in several different laminated wood grains and finishes. In addition, the slat-boards are heavy; therefore, ensure the products are on the casters for greater versatility.

Display Cases

Typically, display cabinets come in both full-vision and half-vision cases. The former provides retailers in New Zealand with a chance to showcase a broad range of electronics, jewellery, and other products. In addition, locking mechanisms, sliding doors, adjustable shelves, and interior lighting offer many easy-to-view display levels. 

On the other hand, half-vision displays are also impressive retail fixtures that provide the best of both worlds. These display units are excellent for merchandise requiring higher visibility. In addition to that, they have a hidden clerk side storage space. Locking doors, interior lighting, and adjustable shelves add to the overall appeal of these display units. 

Freestanding Displays

A freestanding display is more or less similar to dump bins in New Zealand as they're also standalone units and can be reached from all sides. In addition, these units are typically made from cardboard, making them ideal for testing new designs and shapes. They're neat and organised and, compared to dump bins; freestanding displays are better to showcase slightly bigger merchandise on hooks or shelves.  

Entryway Displays

Showcasing merchandise near the entryway can put the brand ahead of many of its competitors in New Zealand. In addition, these displays help promote impulse purchases, enticing customers as soon as they enter the store. Placing one outside the store is one of the best retail store fittings and display ideas to attract more customers.

Garment Racks

Most retailers in New Zealand use two types of clothing racks in their retail stores: 2-way and 4-way garment display racks. Used as the economical and conventional way to showcase hanging apparel, these 2-way display racks and 4-way garment racks are flexible and widely available in the chrome finish. Retailers can choose between rectangular or round tubing, slant or straight arms with the casters, or flat-base. 

Mannequins And Body Forms

Mannequins and body forms bring a unique fashion sense to retail stores. Dressed models create a higher interest than simply trying to sell clothes off the racks. These units can help the buyer see the fall and flow of the material, helping them decide if they'd like to buy the clothing on display. 

Today, numerous mannequin styles and designs are available for retailers in New Zealand such as the conventional torso, modern wire shapes, full-body forms, etc.

Gondola Shelving

When it comes to retail shelving units, Gondola shelving offers the most distinctive look and is preferred by merchants for its longevity and timeless style. Its flexibility makes it easy to set up and change frequently. 

The pegboard shelving and backing come in many depths and heights in New Zealand. Though Gondola shelving is available in different colours, the most widely used in retail stores is almond due to its neutrality, displaying merchandise well. These units can be used on the walls, centre aisles, or end caps.

Shelf Talkers

Also called "hang tags," in New Zealand,  the shelf-talker is a promotional signage customer sees standing out vertical to aisle shelving. These units are perfect for making the brand stick out, educating the customer about the merchandise, and guiding them to a product. 

Apart from that, they're also suitable for displaying sales or promotions.  When designing shelf-talkers, make sure to use messaging and colour similar to a product's packaging. This way, it's easier for the consumers to associate with the merchandise and the mark. 

Impressive retail displays can make a positive impact not only on the sales but also on the customer's buying decision. They keep things orderly and enhance the beauty of a retail store.