Aspiring for sustainability through roofing and cladding

In today’s business environment, it’s becoming increasingly important to integrate sustainability into different aspects of a company. It’s becoming more and more of an expectation from customers, shareholders and the wider public alike – but also, increasingly, from within a company’s own structure.

This is the case for Dimond Roofing, a New Zealand-owned and operated company that specialises in long run roofing, cladding, and architectural tray products across the country. As a supplier of roofing products that are crucial to any new build or renovation, Dimond Roofing’s senior product manager Shane Pratt says the company has a duty to ensure its products aren’t costing the Earth.

“It’s been a part of our business for some time now,” says Shane. “Since we’re a subsidiary of Fletcher Steel, which has set its own ambitious sustainability goals, it makes sense for Dimond to be focused on sustainability as well.”

Apart from deriving its sustainability from its own company values, Dimond has also strengthened its offering in this regard due to an increased appetite from architects and designers.

“As a business, we’ve noticed that the market, typically with architects, has become stronger in their sustainability requirements,” says Shane. “That’s why we’ve gone down the track of getting GreenTag accreditation for our products, to ensure that architects can feel comfortable using our roofing profiles and products, and that they meet their sustainability requirements.”

To achieve this, Dimond Roofing undergoes a number of distinct processes with its product. One example is the coating process: while Dimond doesn’t coat its roofing products itself, the company has made sure it partners with coating manufacturers that use certified products that have gone through the Environmental Product Declaration.

GreenTag is a third party eco labelling scheme that uses the principles of the UN’s sustainability goals to assess a company’s finished products and how they make them, while environmental product declarations (EPDs) demonstrate a commitment to environmental responsibility and transparency.

“From a steel perspective, it’s more about the process we use internally to make sure our products are sustainable,” says Shane. “This means constantly going through reworks and audits of how we manufacture roofing, to make sure that we’re meeting the required standards – and always looking for ways to improve.”

Learn more about Dimond Roofing and its sustainability initiatives.